Why Master Your Song?
Mastering is the last vital link in the recording chain and is an often under estimated art.
So you're living the dream. You've composed the killer tune, you got the deal, the big studio, the name producer and the awesome mix. You are brimming with excitement, your manager's eyeballs reflect only dollar signs and the PR people are talking you up as the next big thing.
But with your first radio play, something seems amiss. The killer track sounds disappointing.
It isn't quite so potent as it felt in the studio.
It lacks that standout punch and immediacy that's a vital part of making a record a hit.
What has gone missing, in your heretofore unstoppable momentum towards success and how?
The answer may lie in the mastering or indeed the lack of it in your recording.
For the uninitiated, the bottom line is that mastering is an essential process, if you want to turn your good sounding recording into a potentially outstanding one. A recording can easily end up sounding flat and unappealing because of the vagaries and pitfalls of the recording process.
What happens at the mastering stage and how can it benefit your recording?
GET IT HOT, GET IT LOUD, GET IT MASTERED!